Case Studies Taking an SME to the Next Level – Case 2


A small to medium-sized enterprise (SME) in the services industry.


The owner, founder and managing director wanted to take the business to the next level by creating and commercialising new intellectual property (IP).


To coach and advise the owner on a range of issues, including: market research and competitor analysis; marketing, branding and unique positioning; identification of potential strategic partners and alliances; adoption and application of new technologies; and overall strategy implementation.


  • Today, this SME offers online services to large companies in Australia and around the world.
  • Has consolidated existing clients and gained access new markets.
  • Has significantly enhanced this SME’s corporate profile and visibility.
  • Increased sales, revenue and profits.