Case Studies Team Creative Thinking and Innovation Delivered – Case 4


The product marketing team of a health benefits funds not-for-profit organisation with more than 900,000 members that has been supporting the health and wellbeing of Australians for over 70 years.


Following a market research exercise that identified strengths, weaknesses and opportunities within the organisation’s existing product lines, this team wanted to conduct a high level evaluation of a new range of products and business opportunities that the team had been working on for some time with limited success.


To conduct a train-the-trainer facilitation workshop for the team to learn the application of a unique creative thinking and innovation methodology.


On completion of this workshop participants were able to:

  • Fully understand creative and innovation processes.
  • Identify their own thinking styles and preferences for each stage of the creative process.
  • Establish a creative thinking team profile to work more effectively as a creative team.
  • Identify their main barriers to innovation.
  • Work effectively as a team through each of the various stages of the innovation process.
  • Elicit, cluster, select, refine and develop a range of opportunities for new products.
  • Develop an action plan to move forward.