Tag: Personal branding

October 17, 2014 Why and How to Measure Your Personal Leadership Brand

Your personal leadership brand (PLB) reflects your uniqueness as leader –it’s your trademark embodying and communicating your leadership essence, identity, values and style. Your PLB is driven by your purpose and intentions, and shaped and reinforced by your actions over time. Ultimately, it defines your reputation –the product of your stakeholders’perceptions of your leadership style […]

Read More